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On April 14, we did our monthly header change. (Note: this post is actually dated April 13– we always date our non-comedy posts a day off so that our top post is always comedy).

Here, glance at the two headers and see if you can spot what’s changed.

Original

Revision

The main change is a slight edit to our caption, from “…guide to superhero politics” to “superhero comedy.” I think “politics” scares potential readers and most of our posts aren’t political. Also, I think that people naturally associate “politics” with “propaganda” rather than comedy, entertainment or anything that would encourage them to stick around. So politics had to go.

This looks like a minor change. If I showed the original to 100 people and then showed them the new version 10 minutes later, maybe 5 would realize what was changed. But I suspect that this will significantly reduce our bounce-rate (5-10%). People are quite good at appreciating differences, even if they don’t consciously realize what they’re doing. I’ll release preliminary Google Analytics results in a week to show whether it’s had an impact. Over the past week, our BR was in the mid-to-high 60s.

By comparison, Google Analytics says that Comics and Animation sites have an average BR in the mid-40s. I suspect that we’ll remain worse than average for some time. Our site is very eclectic. Our audience is highly fragmented between sports buffs, politicos, online entrepreneurs and writing aficionados. When I write articles on, say, designing effective header art, someone who’s casually interested in comedic content is going to bounce. Even the the ISS limits its offerings to comedy, although it also makes tangents into sports and politics.

Other Header Modifications

Kudos if you picked out these aesthetic changes. The heroes have gotten a bit bigger and more spaced-out. Catastrophe’s face is a bit more evenly purple. The blue portions of the US flag are a bit brighter.

It looks like Catastrophe’s face is wider and rounder. It’s not, but we see a wider cut of it because I moved Agent Black (the white guy).

Other Modifications

At the same time I changed the header, I also changed our WWSGD plug-in.  Before, new visitors to our site were greeted by this message at the top of the screen.  “Superhero Nation is a wacky comedy site devoted to a superhero novel, sports and politics.”

I changed that to “Superhero Nation is a wacky comedy site and novel about New York’s second-most inept superhero and a Homeland Security agent that might not be a mutated alligator.
In addition, we are the world’s #1 provider of Lol Gators and occasionally offer noncomedic articles on creative writing, business planning and market analysis, visual design and marketing.  In fact, we may be the only site anywhere to offer these things in addition to Lol Gators.”

Hey! Superhero Nation offers comedy, superhero writing advice, generic writing advice, and a few assorted articles on how to manage a small online project, particularly an online novel (these include Using Header Art and Using Google Analytics to Self-Review).

Note:  if you’d like to read the article Pat mentioned, click here.

I’m now #5 on Google’s list of hits for superhero novel. Anything in the top ten is useful, but the top five are especially useful because everyone sees the top five without having to scroll down. And people will only scroll down if the first five hits don’t look promising.

These are how the four top hits appear.

1. The All-New All-Different Howling Curmudgeons: Superhero Novels
   1. It seems to be a genuine superhero novel. Compare to, say, Count Geiger’s Blues, which is really straight SF with some superhero trappings, or It’s Superman…
2. Amazon.com: superhero novel
   1. A community about superhero novel. Tag and discover new products. Share your images and discuss your questions with superhero novel experts.
3. Michael Carroll Unleashes New Superhero Novel – LostCarPark
   1. Michael Carroll’s latest novel, The Quantum Prophecy, hits the shops today. It’s part one of an original…
4. Superhero – Wikipedia, the free encyclopedia
   1. Superheroes have also been featured in radio serials, prose novels, TV series, movies and other media. Most of the superheroes who appear in other media…
5. Superhero Nation
   1. Published by bmaccomic under superhero satire, superhero story, Superhero Nation, quote, Superhero Novel, Superhero parody…

A few observations.

None of these links directly compete with mine. I imagine that the average person that types superhero novel into Google is looking to read (or at least find out more about) a superhero novel.

1. The first result, ANADC, looks like a review site at first glance. I think readers would rather get chapters from the author’s page than just look at a review.
2. I was afraid that Amazon.com would look really competitive, but this hit looks pretty unattractive. “a community about superhero novel” makes it obvious that Amazon’s result isn’t well-tailored to the prospective searcher.
3. Michael Carroll’s book is probably a peer competitor, but this link seems to go to a news article rather than the author’s page. MC’s homepage or an Amazon link to his book would probably be rather competitive, but I think that searchers will pass this over.
4. I think superhero novel searchers will pass over Wikipedia’s superhero entry without hesitation. That’s obviously not what the searchers want.
5. I’m not thrilled with how my entry appears, but my title is short and sweet. Superhero Nation’s Google tagline, but I think that my title is short and sweet. My tagline looks pretty ugly (“published by bmaccomic under superhero satire, superhero novel…”) but at least that says clearly that I’m writing a satirical superhero novel.

The websites that are most competitive with mine are located at #6 and #10. Fortunately, the higher ranked site seems to be selling a very different kind of superhero novel, so audience overlap/competition should be minimal.

1. Andrew Lynch: superheroaction.com. [Tagline]: If you write a novel without pictures about superheroes who are old, fat, gay, neurotic or self-destructive[*] – well, where’s the mass appeal?
   1. His Google entry doesn’t say that he’s writing a novel, what the novel’s title is or what the novel’s style/mood is like.
   2. Judging from his website, his novel’s goal is very distinct from mine. Attracting a broad audience is one of my primary objectives, but he says that “ ‘where’s the mass appeal?’ is a valid question for a big business. I respect it and want nothing to do with it.” Not coincidentally, I think, his novel’s title is The Superhero’s Closet.
   3. Our writing styles are so different that we probably won’t compete much for an overlapping audience. I’m writing an action-comedy that is hopefully pretty easy to read and enjoy—it has a philosophical subtext, but In a novel, I feel that enjoyment is a prerequisite to effective commentary. His work seems a lot more dense, introspective and literary.
   4. Here are some excerpts from his first paragraph. “he’d brought with him even his diary, in which he’d recorded dreams of tempest waves, and of a woman, radiant like overbright fields of flax, and of her awful plunge into a deafening surf… her name came to him in these dreams, but it echoed in his ear, unheard fully, like a staff note struck by musicians in a deep well across town. He’d understood only her pleas, twanging with regret, as she withered in mid-air on her way to the ocean below.”
   5. His introduction suggests that persecution and alienation are major themes. “The novel you’ve downloaded is about extraordinary humans with everyday problems. Retired superheroes, villains with vengeance on their minds, teenage girls as wise as Confucius, young men with mother complexes, and a superhero underground just down the block from you.” I’m not sure what a mother complex is, but it seems to suggest that the young men are tormented in some way. By contrast, my main characters are well-adjusted mentally and socially. Even the mutant reptile is a federal agent. To some extent Superhero Nation is a parody of a persecution or psychodrama** story.
   6. His character’s superpowers seem subtly different. If a teenage girl is “as wise as Confucius,” that suggests her super-wisdom has disconnected from society and normal teenage life***. By contrast, my characters have fairly banal superpowers (strength, agility) that don’t change them fundamentally. I want each reader to feel that Lash, Agents Black and maybe Orange are at heart like them. Even characters with really strange backgrounds, like Agent Orange, have humanizing characteristics (football, patriotism, a government job) designed to help the reader understand the character. I think that if readers think a major character trait for any character is “weird,” then I’ve failed.
2. Axiom-man. His work seems more conceptually similar to mine, but I’m not too worried about link competition. Legal sharks coerced him to tack on –man to Axiom, which would have been a much more compelling name, I think.

Footnotes

*As someone that’s writing a novel about a superhero that’s old, fat, neurotic and an unwitting suicide bomber, I take offense at that!

**Psychodrama is frequently laced with angst and inner turmoil and that kind of stuff. It sometimes overlaps with persecution stories but, like Chuck Paluhniuk, usually thrusts deliberately bizarre characters in the audience’s faces (“neurotica”).

*** I may be misreading the Confucian reference. The story takes place in San Francisco; the author might have referred to Confucius to show the story is culturally broad and/or that the girl is Asian-American. I picked up strong undertones of weirdness/alienation because the difference between Confucius’ best-known teachings (filial piety, traditional respect for elders) is so much at odds with the typical American teenager.

10 days ago, I changed the title of one of my most popular articles from “Helping Girls Write Guys” to “Writing Male Characters” (I explained my reasoning here). I think that it’ll take 20 or so more days until I have conclusive information, but so far the article has tripled in unique hits over the past ~9.5 days compared to the 10 days before the change. I had anticipated some change, because my target audience is much more likely to use words like male/writing/characters than helping/girls/guys, but the magnitude of the leap surprised me.

Additionally, the article has become more effective. I suspect that the new title retains readers that click the Google link more effectively. “Writing Male Characters” is very straight-forward and serious; “Helping Girls Write Guys” doesn’t sound nearly as helpful.

1. Before, the article bounced an unacceptably high ~60% of readers. That has dropped to 35%. My preliminary conclusion is that strong titles are critical to retaining readers.
2. Including readers that bounce after a very short amount of time, the average time spent on the article has increased from two minutes to three. Excluding relatively unpopular articles that are skewed by a few devoted readers (three people spent an average of 30 minutes on one of mine), only my review of Soon I Will Be Invincible and my article on naming characters retain readers longer. And my SIWBI review is 4000 words long.
3. With the exception of the main site at www.superheronation.com, more readers enter my site through this article than any other.

1. Post something every day. If you’re gungho enough to actually log on to your site every day, great. If not, write a few more posts than you need and set their timestamps so that they come out once a day. Having one post a day is vastly preferable to a few posts every few days.
   1. Daily posts encourages readers to check your site often. It also reminds your readers that you’re still alive and why they love coming back. (Right, guys?)
   2. Coming up with 7 posts each week is not too hard. I think we have 400 posts over the five months. Admittedly, we have a team of contributors, but to be fair I would venture to say that at least 200-250 of those are mine.
   3. If interested readers see that you haven’t updated in the past few days, they may stop coming. I loved Your Webcomic Can Still Be Saved but it hasn’t posted in quite some time. I no longer check it.
   4. Your readers won’t derive as much enjoyment from the second article as the first (diminishing returns). But it’s just as hard to write the second article as it is to write the first. From an economics standpoint, it makes more sense to stash the second article.
2. Strategic post timing. I think the most popular time to browse the web is (for adults) around 5pm-8pm. It’s probably around 3-5 pm for students. Target your posts to just before your audience is likely to check.
3. What should you post? That depends on what your site’s aim is. If you’re trying to market a novel, you can show your writing style with one-liners from your characters, strong scenes or a short conversation between two characters. Character profiles may be useful, particularly if your characters are fresh enough to draw us into the story.

This article describes some remotely technical details of search engine optimization, particularly for authors/novelists.

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