Archive for December, 2012

Dec 31 2012

What PPC Adwriters Do & How to Get an Adwriting Job

I provide advice about how to write novels, comic books and graphic novels. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories.

Brief Overview of the Job

I’m an adwriter specializing in online pay-per-click advertising.  My main job responsibilities are:

  1. Writing Google/Bing ads which attract as many likely customers to our clients as possible.
  2. Managing the campaigns, keywords, and price-settings to do #1 as cost-efficiently as possible.
  3. Working with our design team to convert as many of the people that click on our ads into actual customers as possible. I write copy and help with design planning. #3 is probably a larger part of my job than for most people in similar positions.

 

My other job functions include writing blog posts and webpages for clients and calculating rate-of-return on our ad-spend (i.e. figuring out whether our ads are profitable and how to make them more profitable).
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One response so far

Dec 29 2012

If You’re Worried About Peter Parker…

He’ll be fine after the publicity stunt passes. The only thing that can actually kill a superhero is bad sales.

4 responses so far

Dec 20 2012

Nayan’s Review Forum

Published by under Review Forums

Nayan is working on a comic book miniseries. Please see the comments below.

55 responses so far

Dec 19 2012

Have You Had a Writing-Heavy Day Job? Share Your Experience

One young writer emailed today about writing jobs. If you’d be interested in sharing your experience and building your online presence, please write an article about a writing position you’ve held. (Preferably this article would help a college student or recent graduate learn more about the job and/or land it).

 

If you’d like some ideas to get you started, here are some points which could help:

  • Brief overview of the job.
  • What does a typical workday or week look like?
  • What is most challenging about your job?
  • What did you like most about your job? Least?
  • What sort of coursework and/or extracurricular experience might be helpful for succeeding in this job? (For example, if you’re interested in writing online ads, the ability to automate basic tasks in Excel will make your life a LOT easier).
  • Skills/traits most important to getting position.
  • Interview tips.
  • Resume tips.
  • Anything you wish you had known about the job before you started or when you were in college.
  • Knowing what you do now, is there anything you would have done to prepare for the job?
  • Any resources you would recommend for people looking to get into this field.

 

Optional Details

  • As long as the article gives a decent introduction to a writing job, everything else is flexible.
  • If you would benefit from a length guideline rather than something more open-ended, many of our articles are in the 250-500 word range.
  • If you’d prefer a structure to follow, you can use this as a template if you’d like.

One response so far

Dec 18 2012

Which SN Articles Have You Found the Most Helpful?

Published by under Discussion

Preferably off the top of your head, which 1-3 Superhero Nation articles have helped you improve the most as a writer? (If you need help refreshing your memory, please see our list of writing articles).  Thanks for your help–I’m putting together a short list of our best articles and I’d like to know which ones you would include.

11 responses so far

Dec 15 2012

Creative Writing Exercise: Break Rules Oddly

A few seconds ago, I saw a car doing ~30 miles per hour in reverse in a residential area, which is the oddest example of speeding I’ve seen. Your writing prompt today is to write a scene which incorporates a character violating some rule or law but in a very odd and/or unexpected way.

Some possibilities:

16 responses so far

Dec 07 2012

Writing Experiment: Merge Two Extremely Counterintuitive Characters

Which two of your characters would be hardest to merge into a single character? How would you go about doing it?

Some possibilities which come to mind:

  • Can you use one character’s motivations (why he/she wants to do something) to add something to the other character’s goals (what he/she wants to do)? Sometimes a really counterintuitive motivation can open up fresh plotting possibilities. For example, if Character 1 is a cop trying out for SWAT because he’s suicidally brave and Character 2 became a forensic accountant because it was a safe career path might be merged into a cop trying out for SWAT because… he wants to stay safe. What convinced the cop that SWAT was his safest option? For example, maybe an unknown person or people on his unit are trying to get him killed–it’s probably more interesting than someone deciding to join SWAT for a more standard reason.
  • Do one character’s personality traits interact with the other character’s personality traits and/or goals in an interesting way? For example, applying Batman’s isolation and/or dearth of empathy to Superman might make Superman feel like more of an actual alien rather than essentially a human with superpowers.
  • Which elements of the characters’ background would you change for the merged character? What would you keep?

If you need help coming up with characters to merge, here are some possibilities…

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16 responses so far

Dec 04 2012

“Learning to Write Superhero Stories” Is Now Free to Amazon Prime Users

Amazon Prime users can download my superhero writing advice here from the Kindle Lending Library.

2 responses so far