Mar 13 2009
Site Tweak of the Week
Site titles play an important role in search engine optimization. A site named “Superhero Nation: a writing advice site” has a much better chance to place for a search like superhero writing advice than a site named just “Superhero Nation.” Site titles also helps draw people into your website by explaining what viewers will get out of your website.
For example, check out how a typical search for Superhero Nation appears on Google. The site name plays more prominently than the name of the article does.
Since Friday the 13th is such an auspicious time to make big business decisions, I decided to test a new site title today. Instead of “Superhero Nation: a superhero writing advice site,” it’s now “Superhero Nation: how to write superhero novels and comic books.” Hopefully that will make us more competitive for Google searches related to comic books and superhero novels. In a few weeks, I’ll release statistics about whether the tweak was successful or not.
You can tweak the title tag of a post (which is what Google displays as the text for the link) for posts individually. You just need to install a plugin allowing it.
You can also eliminate the subtitle of the blog from the title if you prefer.
Incidentally: “site” adds nothing, glad to see it gone.
I’m also glad to see it gone. After all, people don’t come here because they have a “site” problem, they come because they have a problem writing a superhero novel or comic book.