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10 days ago, I changed the title of one of my most popular articles from “Helping Girls Write Guys” to “Writing Male Characters” (I explained my reasoning here). I think that it’ll take 20 or so more days until I have conclusive information, but so far the article has tripled in unique hits over the past ~9.5 days compared to the 10 days before the change. I had anticipated some change, because my target audience is much more likely to use words like male/writing/characters than helping/girls/guys, but the magnitude of the leap surprised me.

Additionally, the article has become more effective. I suspect that the new title retains readers that click the Google link more effectively. “Writing Male Characters” is very straight-forward and serious; “Helping Girls Write Guys” doesn’t sound nearly as helpful.

1. Before, the article bounced an unacceptably high ~60% of readers. That has dropped to 35%. My preliminary conclusion is that strong titles are critical to retaining readers.
2. Including readers that bounce after a very short amount of time, the average time spent on the article has increased from two minutes to three. Excluding relatively unpopular articles that are skewed by a few devoted readers (three people spent an average of 30 minutes on one of mine), only my review of Soon I Will Be Invincible and my article on naming characters retain readers longer. And my SIWBI review is 4000 words long.
3. With the exception of the main site at www.superheronation.com, more readers enter my site through this article than any other.

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