I provide advice about how to write novels, comic books and graphic novels
. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories
A mother needed help convincing her four-year-old (who suffers from severe hearing loss) to wear a hearing aid. He thought it was decidedly unbadass. In response to a letter from the mother, Marvel Comics created a superhero who used a hearing aid to detect crime. This strikes me as a very thoughtful gesture (and, although it would probably cheapen the moment, very cost-effective public relations).
Judging by ratings on Rotten Tomatoes, DC movies do almost as well on average (although its bombs tend to be uniquely awful).
For the sake of convenience and clean numbers, I took the top 20 grossing movies from each publisher and then gathered their Rotten Tomato rankings, which are averages of hundreds or thousands of reviews. (A RT ranking isn’t a perfect measure of quality, but it’s probably pretty accurate).
You can see the Associated Press’ take here and The Wall Street Journal has more here (subscription required?). I have a few thoughts below.
- Disney is paying roughly $50 per share, which is a 29% premium over Friday’s closing. If you own Marvel stock, you will come out ahead quite nicely on this. It was trading around $25 earlier this year.
- I am cautiously optimistic that Disney knows how to buy a successful firm without ruining what made it successful. For example, Pixar’s movies didn’t drop in quality after the Disney buyout. (Nor have they released a lot of straight-to-DVD sequels to successful movies).
- I doubt this will have a noticeable impact on Marvel’s products. Even the movies.
- I think Disney is the biggest loser here. It’s betting 4 billion dollars that it can leverage Marvel’s characters better than Marvel did. I’m skeptical.