1. Romance. Villains frequently have ulterior motives (like marrying Aunt May to steal the nuclear power plant she inherited?) and improper means (such as sabotaging rivals). True romances are rare for villains and can make them deeper and more interesting. Mr. Freeze’s romance with his wife Nora in Heart of Ice turned him from a corny ice-themed punchline into an Emmy winner. (He later devolved into a corny ice-themed punchline after being played by Arnold Schwarzenegger, but some things can’t be helped).

2. Revenge. This might be heroic if the crime is particularly heinous and/or the regular authorities are not willing or able to resolve the situation. It might be villainous if the character is overreacting or not being careful enough about hitting only the people responsible.  When working with revenge plots, I think it’s usually more interesting if the revenge develops into something more than just killing/stopping people A, B and C.  For example, in Scott Pilgrim Vs. the World, the villain is getting back at the love interest that rejected him, which introduces relationship issues that present their own challenges to a protagonist trying to get over a long-dead relationship of his own.

3. To distinguish oneself. It depends on why the character wants to distinguish himself. A hero whose main goal is fame/status will probably gain a more substantial goal over the course of the story. (For example, Booster Gold). I think it’s seen as a superficial, temporary goal. In contrast, “be true to yourself” is more purely heroic… Unless being true to yourself involves psychically decapitating people and sucking out their brains.

4. To fit in/gain acceptance. A lot of heroes seek to gain the respect of their peers (see any story about “the new guy,” particularly students). However, gaining acceptance might be more sinister based on who the protagonist wants to impress and/or what will impress them. For example, 1984 ends with Winston Smith rather unhappily gaining acceptance by betraying his innocent girlfriend: ”…he had won the victory over himself. He loved Big Brother.”

5. Justice. This is like revenge, but usually less lethal and targeted more carefully against the perpetrators. Nonetheless, justice can sometimes be villainous. For example, the main goal of the robot antagonist in the I, Robot movie is to prevent humans from getting hurt, and putting them under house arrest seems to be the most logical way to do so.

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