Apr 21 2009

Blogging tip: Link to related sites, particularly small and medium ones

Published by at 4:24 pm under Blogging

If you find quality content that will interest your readers, link to it.

1.  Aggregating links is a service that your readers will appreciate.  Anyone that has ever sifted through StumbleUpon or DeviantArt knows how hard it is to find quality content.

2.  Linking to quality content shows that you are familiar with what’s going on in your niche.

3.  Linking to complementary sites is a useful way to cover gaps in your content and expertise.  For example, let’s say you’re doing a website about writing comic books.  If someone asks a question about comic book art and you don’t know the question, try linking to an article from a comic book artist instead.  If the advice is helpful, the reader will really appreciate that you pointed him in the right direction.

4.  Linking is a good way to publicize your website.  Google Analytics and similar tools tell bloggers when their websites have received a link.  A blogger that notices your link may return the favor.  (This is much more likely if the blog is small; the author of an enormous website probably has too many links to notice).

5.  It can help your Google ranks slightly by indicating to Google that you are a member of your niche.  If most of your links go to sites like Superhero Nation, that will help Google conclude that your site is about writing and/or superheroes.

6.  Linking to someone may open the door to collaboration down the road.  For example, sci-fi author Marcus Hart commented here after we reviewed one of his book trailers.  A few months later, he agreed to do an interview here about self-publishing his book.  That’s insight for self-publishing authors that I can’t provide myself.

3 responses so far

3 Responses to “Blogging tip: Link to related sites, particularly small and medium ones”

  1. ikarus619xon 21 Apr 2009 at 9:29 pm

    7. Networking is important in any business, so it’s not only useful for you to link to helpful sites (such as B. Mac’s links to publishers), but it also helps your readers.

  2. B. Macon 22 Apr 2009 at 6:28 am

    I like that, Ikarus. Linking strikes me as an easy way to introduce yourself to another person.

  3. Tomon 22 Apr 2009 at 10:03 am

    Good advice. I’ll keep this in mind.

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