I'm a former assistant editor with advice about how to write novels, comic books and graphic novels. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories.

If the heroes are defeated but the villain lets them walk away, the manuscript will probably be rejected.

If the characters can lose without anything bad happening to them, nothing’s at stake. Give your villain some chance of beating the hero once and for all, or there’s no point reading the story. If the closest your villain can come to victory is releasing the heroes with a stern warning, that’s just pathetic. That’s like curb-stomping any drama your story once had.

If you are absolutely sure that you want to release the heroes, please at least give the villain an adequate reason not to kill them or take them prisoner/hostage.  Here are some reasons that are NOT adequate.

• “Next time I won’t go so easy on you!”  Awful.  Don’t bother having a fight/confrontation unless something’s at stake.  Also, you and I both know that the heroes will beat the villain next time, so this is empty bluster. When the heroes lose, make sure that there are consequences. For example, in Star Wars, Luke lost a hand, Han got taken prisoner and Obi-Wan died after losing various fights.
• “You better join me next time, or else!”  Not too bright.  If the villain just defeated the heroes in combat, how useful could they possibly be to him?  Also, wouldn’t you rather have lieutenants that don’t have a history of trying to kill you?  Finally, if you really want to do this, please have the villain be more proactive than just letting the heroes walk away and think his offer over.  For example, have him poison a hero or take one hostage so that he can blackmail the others.
• The villain’s only goal was to show off or make a statement. “Now you know my true power!”  Ick.  Again, make sure there is actually something at stake.   If the loss has no consequences, readers won’t care.
• The villain is too nice and/or stupid to kill (or capture) the foes he has beaten in combat.   If so, he’s probably not much of an obstacle. Unless you’re writing a comedy of errors, please make your villain competent.  Beating a wuss isn’t very impressive!

Here are some reasons that might be sufficient.

• The villain advances a major goal by releasing the hero/heroes. For example, if the villain’s goal is to start an epidemic, infecting and releasing a hero makes sense. Or maybe the defeated hero is some other kind of Trojan horse.  A villain could bug a beaten sidekick with a tracking device in the hopes of hunting down the superhero.
• The hero is saved by a plan he sets in motion. It’d probably be undramatic if the hero were saved by backup bursting through the wall at just the right moment.  (Guardian angels!)  But you could give the hero some role in getting saved. For example, perhaps the hero knows he’s losing and has to survive until help can arrive.  Perhaps the act of calling for help is difficult and the hero has to figure out where he is before the cavalry can save him.  Don’t just make him a passive damsel in distress waiting around for a rescue.
• The villain has a compelling reason to take the character(s) prisoner/hostage instead of killing them. Even though imprisoning heroes (particularly superheroes) has rarely accomplished anything, it makes more sense than just letting them go.  At the very least, this gives the villain a bargaining chip to deal with any remaining heroes.

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