I provide advice about how to write novels, comic books and graphic novels
. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories
One of the easiest ways to create comedy is to use a double act. You set up a comedic conflict between two characters– usually, one character is sober and the other is crazy or one is savvy and the other is clueless. This is a very flexible setup that can handle most genres. For example…
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“It’s the most heart-warming phone ad of the year!” I’m not sure that heart-warming is the best fit for NFL Live. I think that the average American man likes his humor a bit more robust and, umm, funny.
UPDATE: We’re in the second quarter now and the ad has played three five times.
SECOND UPDATE: The ad ended up playing nine times, by my count.