I wouldn’t recommend putting an animal in your title unless the animal actually features prominently in your book. No matter how obvious you think it is that Corporate Wolf is not actually about a Canis lupis, the red herring will throw off at least a few (and possibly many) of your readers.  It would probably be worth your time to take out the animal name, particularly if your book will be on a shelf with fantasy or science fiction offerings.

Archives are not a particularly effective way to organize your website’s content. A list of years and months doesn’t help readers figure out what sort of content your site offers. In contrast, listing a few of the categories you post in most frequently will help readers understand what your website offers. Archives are also inadequate because they’re daunting and impenetrable for new viewers. I wouldn’t recommend placing archives high in your sidebar, although you may that they are useful at the bottom because returning viewers like using them.

I recommend placing index pages ahead of archives. For example, readers that click on the entries in our Top Categories sidebar get sent to an index page where we tried to lay out our content intelligently. For example, our index of writing guides organizes 30 writing articles into seven sections, such as Characterization and Common Writing Mistakes. Readers can navigate through an index more easily than through a flood of articles thrown at them in no particular order. If readers can easily find the content that interests them, they are far more likely to actually read it.

What do you think? Which sites do you find particularly easy to navigate?