May 29 2012
This Is Sort of Cute
A mother needed help convincing her four-year-old (who suffers from severe hearing loss) to wear a hearing aid. He thought it was decidedly unbadass. In response to a letter from the mother, Marvel Comics created a superhero who used a hearing aid to detect crime. This strikes me as a very thoughtful gesture (and, although it would probably cheapen the moment, very cost-effective public relations).