Aug 16 2011

Publishing Sales Are Rebounding

The New York Times reports:

  • Revenues from adult novel sales grew 8.8% from 2008-10.
  • Juvenile fiction revenues grew 6.6%.
  • In total, book-publishing revenues are up 5.6% and total sales are up 4.1%.
  • From 2008 to 2010, e-books grew from .6% to 6.4% of the total market for books.
  • Adult hardcover and paperback books grew only 1% and mass-market paperbacks declined 16%.  (Ouch).

Hat-tip: This Week in Writing, by Mark Evans.


4 responses so far

4 Responses to “Publishing Sales Are Rebounding”

  1. Anthony Laffanon 16 Aug 2011 at 9:43 am

    So, essentially, the industry is growing, but how the sales are made is changing. Which is interesting to note, especially with the only area marked as in decline being the mass market paper backs. Not all of that can be accounted for by ebooks yet, so I wonder where the rest went.

  2. Contra Gloveon 17 Aug 2011 at 5:46 pm

    Sounds good, but I’m not sure this’ll last. Between the multiple distractions people have and the rise of the e-book, I’m a little pessimistic about print.

    B. Mac, let me ask you something: Do people still read fiction anymore? If so, who? From what I’ve heard, boys don’t read too much.

  3. B. Macon 17 Aug 2011 at 11:04 pm

    “Do people still read fiction anymore? If so, who? From what I’ve heard, boys don’t read too much.” Among adults, fiction-reading is very much alive and well. In one 2010 survey, 73% of men and 84% of women reported having read at least one novel or graphic novel in the average year. Granted, they may be exaggerating their reading habits, but one sales estimate found that 57% of U.S. adults bought a (non-digital) novel and 9% bought an ebook in 2009. Another source reports that about 68% of books are sold to women, but I’m not sure whether that includes non-fiction.

    The novel-publishing industry is a multi-billion dollar industry in the U.S. By genre:
    –Romance: $1.36 billion of sales in 2009. ~91% female and the median age is around 45.
    –Religious/inspirational fiction: $770 million.
    –Mystery: $674 million
    –Science fiction and fantasy: $554 million.
    –Classic literary fiction: $462 million.

    Also, since I’m me, I’ll throw in an estimate that the overall market for comic books is about $700 million per year in North America. Unlike novel readers, CB readers are mostly men.

    Demographically speaking, the largest consumer groups for novels are:
    Female Baby Boomers (1948-66): 19%
    Female Gen Y (1979-89): 15%
    Female Gen X (1967-78): 14%
    Male Baby Boomers (1948-66): 11%
    Female Matures (before 1948): 9%

  4. Contra Gloveon 18 Aug 2011 at 2:35 am

    Thanks for the info! It’s good to know I’m not wasting my time. 🙂

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