Archive for September 1st, 2009

Sep 01 2009

Disney announces deal to buy Marvel

I provide advice about how to write novels, comic books and graphic novels. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories.

You can see the Associated Press’ take here and The Wall Street Journal has more here (subscription required?).   I have a few thoughts below.

  • Disney is paying roughly $50 per share, which is a 29% premium over Friday’s closing.  If you own Marvel stock, you will come out ahead quite nicely on this.  It was trading around $25 earlier this year.
  • I am cautiously optimistic that Disney knows how to buy a successful firm without ruining what made it successful.  For example, Pixar’s movies didn’t drop in quality after the Disney buyout.  (Nor have they released a lot of straight-to-DVD sequels to successful movies).
  • I doubt this will have a noticeable impact on Marvel’s products.  Even the movies.
  • I think Disney is the biggest loser here.  It’s betting 4 billion dollars that it can leverage Marvel’s characters better than Marvel did.  I’m skeptical.

10 responses so far