Oct 23 2008

The “Recent Comments” Widget Works!

In the four weeks since we’ve added the Recent Comments widget, our comment-traffic is up about 800%.

Week -2 (Sept. 11-17)

  • 30 comments
  • 2200 words
  • 300 words per day

Week -1 (Sept. 18-24)

  • 30 comments
  • 2500 words
  • 350 words per day

September 25: We add the Recent Comments widget.

Week 1 (Sept. 25-Oct. 1)

  • 225 comments
  • 16,000 words
  • 2300 words per day

Week 2 (Oct. 2-8)

  • 200 comments
  • 16,000 words
  • 2300 words per day

Week 3 (Oct. 9-15)

  • 250 comments
  • 23,000 words
  • 3300 words per day

Week 4 (Oct. 16-22)

  • 225 comments
  • 18,000 words
  • 2600 words per day

Observations and Speculations

  1. If you love interacting with your audience, you’ll probably enjoy a Recent Comments widget.  We are getting considerably more comments both from commenters that had never before left a comment and those that had.
  2. In the month since, pages with many comments have gotten considerably more traffic.
  3. The proportion of our readers that are coming directly to our site (rather than using a search engine or referral link) has risen considerably.  That encourages me.  If I had to guess who was most likely to buy a book from our website, I’d say it would be someone that came directly to us rather than someone to stumbled upon our website.  Why are we getting more direct traffic?  Perhaps the site feels more interactive and readers feel more engaged.
  4. Site traffic increased considerably in the weeks after we added the widget.  There are many factors involved here, but there’s some circumstantial evidence that the widget was relevant.  In the two weeks before we added the widget, we had 1150 and 1250 visitors respectively.  In the four weeks since, we had 1350, 1850, 1550 and 1550 visitors.

2 responses so far

2 Responses to “The “Recent Comments” Widget Works!”

  1. The ReTARDISed Whovianon 24 Oct 2008 at 5:26 pm

    I’d like to take this opportunity to say how much I love this website! The articles have taught me about things I didn’t know even mattered in writing. Since coming here, I’ve become more concise, developed much more three-dimensional characters and enjoyed a laugh at the webcomic and chapters posted. Many billions of thanks!

  2. B. Macon 24 Oct 2008 at 5:49 pm

    Agent Orange says, “nya nya nya!”

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