Archive for October 4th, 2010

Oct 04 2010

Does paid advertising work for small-time novelists?

Published by under Marketing,Online Novel

I provide advice about how to write novels, comic books and graphic novels. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories.

Probably not.

A professionally-published novelist usually makes only $1 in royalties per paperback sale.  Typically, I’d guess that a well-tailored cost-per-click Adwords campaign could get the costs per incoming reader to somewhere between $.05-.20.

If you’re selling a single book, you almost certainly can’t break even with ads*. If you spend $20 on cost-per-click advertising, you have something somewhere between 100-400 prospective customers and need to get 20 sales to break even.  That almost certainly will not happen.  If your material is good, I think you’d probably convert 1-3% of your readers into buyers.  So attracting 400 readers would probably generate between 1-12 customers.  You probably couldn’t break even with that.

However, there are several situations that might shift the numbers in your favor.

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