Aug 01 2010

How to Design a Logo for a Comic Book or Graphic Novel

Published by at 9:47 pm under Book Covers,Comic Book Art

I provide advice about how to write novels, comic books and graphic novels. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories.

1. Use a style appropriate to your series. Ideally the title identifies something about the series even before the viewer reads the title.

DISTINCTIVE:

TOO BLAND:


2. To stand out to prospective customers in a comic book store, it needs to be easily readable at 10-15 feet. If that sounds difficult, look at some of the following logos after walking to the other end of the room. Even at these shrunken sizes (50-75% smaller than they would appear on a real cover), the good ones are legible.  Be sparing with unusual font selection and text effects, because these can limit readability.

LEGIBLE (at a quarter of its actual size!)

WHAT WERE THEY THINKING?

3) Don’t use too many colors. I would recommend limiting the logo to two.  First, that will make it easier to color-coordinate the covers of subsequent issues with the logo.  Second, having too many colors may make it look garish.

SICK (AWESOME)

SICKLY (EWW)

4) Generally, I think it’s easier to read title text that is lighter text on a darker background (or outline). Note: this is virtually the ONLY time it is acceptable to use light text on a dark background!

HARD ON THE EYES (AND NOT JUST BECAUSE OF THE APES)

MORE LEGIBLE (AND APE-FREE)

6.  Don’t use objects to box in your text. If you let the text overrun the background object, it’ll create an impression of depth and will draw the reader’s eye to the title text, which should usually be the focal point.

AWKWARD/BOXED IN:

BETTER:

(Also, the color selection on the JLA logo is significantly better).

Thanks to Joe Acevado and Joe Klein for gathering these logos.

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