Aug 18 2009


Published by at 4:47 am under Uncategorized

4 responses so far

4 Responses to “Roundup”

  1. Contra Gloveon 18 Aug 2009 at 6:29 am

    @ The Grio

    “But Not Too Black” strikes again! (When will it end? Even I do it…)

  2. B. Macon 18 Aug 2009 at 2:07 pm

    I’ve noticed that readers are slightly more likely to bounce* when I’ve included Lash (the black guy) in our header alongside Agent Black (the white guy). It may be that readers find the white guy more appealing than the black guy**. But the difference is very slight. In the US, our bounce-rate was 53% for the month with Lash compared to 50% the month before. So the US had a discrepancy of 3%, compared to 2% in the UK, Australia and Canada.

    So when will it end? I think that marketers will use more dark-skinned characters when they feel it won’t cost too many sales. My layman’s intuition is that we probably aren’t that far off, particularly in niches where readers are presumably more receptive to dark-skinned protagonists. For example, I really hope that most readers of black fiction are as receptive to a very dark-skinned protagonist as they are to relatively light-skinned black protagonists.

    *”Bouncing” is when readers leave a website almost immediately after they arrive.

    **Then again, maybe Lash looks less appealing for nonracial reasons. In particular, the ski-mask makes him look less friendly and relatable. In contrast, Agent Black looks inviting because he’s smiling. Additionally, AB’s skin tones complement the background better than Lash’s do.

  3. HUsheron 21 Aug 2009 at 12:33 pm

    It’s funny, but somehow it took me ages to connect the man in the header with Agent Black. And now I have done, to me, he looks non-Agent Blacky… for some reason in my head, Agent Black looks like a cross between an MIB and Agent Smith from Matrix. Haha. I wouldn’t worry about that, though.

  4. Holliequon 21 Aug 2009 at 4:18 pm

    Wow, those are some very scathing reviews of G. I. Joe. I was considering seeing it for mindless explosive fun and Christopher Eccleston (I love him, haha), but I guess I’ll rent it. Maybe. One day. If it’s cheap.

    In all seriousness, though, I didn’t expect it to be that bad.

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