Aug 05 2009
But what began with Harry and Hogwarts has grown into something more. Teen literature is hot. Estimates suggest the category will generate $744.3 million in revenues for U.S. publishers this year, up 13% from $659.1 million in 2008. In comparison, book retailing in general is slumping, with revenue expected to fall nearly 5% from a year ago.
Instead of trying to grab kids’ eyes as they rush past the book stacks toward the movies and music, Borders is creating an in-store boutique called Borders Ink, featuring graphic novels, manga (Japan’s homegrown style of comics), vampires, and, of course, wizards. It hopes to have as many as 90% of its superstores featuring the teen reading section by the end of the month.
This is encouraging. First, more readers generally means that publishers will have more room to take on more authors in this field. Second, diversifying comic book sales beyond comic-book stores is extremely important. That’s especially true if you want to write for demographics that are far more likely to visit a bookstore than a comic-book store– like women, children/parents, first-time comic book readers, etc.