Archive for December 31st, 2012

Dec 31 2012

What PPC Adwriters Do & How to Get an Adwriting Job

I provide advice about how to write novels, comic books and graphic novels. Most of my content applies to fiction-writing in general, but I also provide articles specifically about superhero stories.

Brief Overview of the Job

I’m an adwriter specializing in online pay-per-click advertising.  My main job responsibilities are:

  1. Writing Google/Bing ads which attract as many likely customers to our clients as possible.
  2. Managing the campaigns, keywords, and price-settings to do #1 as cost-efficiently as possible.
  3. Working with our design team to convert as many of the people that click on our ads into actual customers as possible. I write copy and help with design planning. #3 is probably a larger part of my job than for most people in similar positions.

 

My other job functions include writing blog posts and webpages for clients and calculating rate-of-return on our ad-spend (i.e. figuring out whether our ads are profitable and how to make them more profitable).
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