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I’m now #5 on Google’s list of hits for superhero novel. Anything in the top ten is useful, but the top five are especially useful because everyone sees the top five without having to scroll down. And people will only scroll down if the first five hits don’t look promising.

These are how the four top hits appear.

1. The All-New All-Different Howling Curmudgeons: Superhero Novels
   1. It seems to be a genuine superhero novel. Compare to, say, Count Geiger’s Blues, which is really straight SF with some superhero trappings, or It’s Superman…
2. Amazon.com: superhero novel
   1. A community about superhero novel. Tag and discover new products. Share your images and discuss your questions with superhero novel experts.
3. Michael Carroll Unleashes New Superhero Novel – LostCarPark
   1. Michael Carroll’s latest novel, The Quantum Prophecy, hits the shops today. It’s part one of an original…
4. Superhero – Wikipedia, the free encyclopedia
   1. Superheroes have also been featured in radio serials, prose novels, TV series, movies and other media. Most of the superheroes who appear in other media…
5. Superhero Nation
   1. Published by bmaccomic under superhero satire, superhero story, Superhero Nation, quote, Superhero Novel, Superhero parody…

A few observations.

None of these links directly compete with mine. I imagine that the average person that types superhero novel into Google is looking to read (or at least find out more about) a superhero novel.

1. The first result, ANADC, looks like a review site at first glance. I think readers would rather get chapters from the author’s page than just look at a review.
2. I was afraid that Amazon.com would look really competitive, but this hit looks pretty unattractive. “a community about superhero novel” makes it obvious that Amazon’s result isn’t well-tailored to the prospective searcher.
3. Michael Carroll’s book is probably a peer competitor, but this link seems to go to a news article rather than the author’s page. MC’s homepage or an Amazon link to his book would probably be rather competitive, but I think that searchers will pass this over.
4. I think superhero novel searchers will pass over Wikipedia’s superhero entry without hesitation. That’s obviously not what the searchers want.
5. I’m not thrilled with how my entry appears, but my title is short and sweet. Superhero Nation’s Google tagline, but I think that my title is short and sweet. My tagline looks pretty ugly (“published by bmaccomic under superhero satire, superhero novel…”) but at least that says clearly that I’m writing a satirical superhero novel.

The websites that are most competitive with mine are located at #6 and #10. Fortunately, the higher ranked site seems to be selling a very different kind of superhero novel, so audience overlap/competition should be minimal.

1. Andrew Lynch: superheroaction.com. [Tagline]: If you write a novel without pictures about superheroes who are old, fat, gay, neurotic or self-destructive[*] – well, where’s the mass appeal?
   1. His Google entry doesn’t say that he’s writing a novel, what the novel’s title is or what the novel’s style/mood is like.
   2. Judging from his website, his novel’s goal is very distinct from mine. Attracting a broad audience is one of my primary objectives, but he says that “ ‘where’s the mass appeal?’ is a valid question for a big business. I respect it and want nothing to do with it.” Not coincidentally, I think, his novel’s title is The Superhero’s Closet.
   3. Our writing styles are so different that we probably won’t compete much for an overlapping audience. I’m writing an action-comedy that is hopefully pretty easy to read and enjoy—it has a philosophical subtext, but In a novel, I feel that enjoyment is a prerequisite to effective commentary. His work seems a lot more dense, introspective and literary.
   4. Here are some excerpts from his first paragraph. “he’d brought with him even his diary, in which he’d recorded dreams of tempest waves, and of a woman, radiant like overbright fields of flax, and of her awful plunge into a deafening surf… her name came to him in these dreams, but it echoed in his ear, unheard fully, like a staff note struck by musicians in a deep well across town. He’d understood only her pleas, twanging with regret, as she withered in mid-air on her way to the ocean below.”
   5. His introduction suggests that persecution and alienation are major themes. “The novel you’ve downloaded is about extraordinary humans with everyday problems. Retired superheroes, villains with vengeance on their minds, teenage girls as wise as Confucius, young men with mother complexes, and a superhero underground just down the block from you.” I’m not sure what a mother complex is, but it seems to suggest that the young men are tormented in some way. By contrast, my main characters are well-adjusted mentally and socially. Even the mutant reptile is a federal agent. To some extent Superhero Nation is a parody of a persecution or psychodrama** story.
   6. His character’s superpowers seem subtly different. If a teenage girl is “as wise as Confucius,” that suggests her super-wisdom has disconnected from society and normal teenage life***. By contrast, my characters have fairly banal superpowers (strength, agility) that don’t change them fundamentally. I want each reader to feel that Lash, Agents Black and maybe Orange are at heart like them. Even characters with really strange backgrounds, like Agent Orange, have humanizing characteristics (football, patriotism, a government job) designed to help the reader understand the character. I think that if readers think a major character trait for any character is “weird,” then I’ve failed.
2. Axiom-man. His work seems more conceptually similar to mine, but I’m not too worried about link competition. Legal sharks coerced him to tack on –man to Axiom, which would have been a much more compelling name, I think.

Footnotes

*As someone that’s writing a novel about a superhero that’s old, fat, neurotic and an unwitting suicide bomber, I take offense at that!

**Psychodrama is frequently laced with angst and inner turmoil and that kind of stuff. It sometimes overlaps with persecution stories but, like Chuck Paluhniuk, usually thrusts deliberately bizarre characters in the audience’s faces (“neurotica”).

*** I may be misreading the Confucian reference. The story takes place in San Francisco; the author might have referred to Confucius to show the story is culturally broad and/or that the girl is Asian-American. I picked up strong undertones of weirdness/alienation because the difference between Confucius’ best-known teachings (filial piety, traditional respect for elders) is so much at odds with the typical American teenager.

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